Even though many business owners are not aware of this, the truth is that selecting the best domain name is one of the crucial aspects of an online business regardless of the industry. It turns out that there is more than one good reason for that. For instance, the domain name is the word or combination of words that Internet users type in browsers to launch the site. You will use the domain name in your marketing materials (including offline marketing materials). You can choose a domain name that is directly related to your services or products which means that you are investing in branding too. To put it in simple words – selecting the best domain name is very important.
In order to register a domain name that you want, you should visit a certified registrar and follow the procedure. The first step in this process is to type the name and this is where things can become problematic. Namely, there’s a great chance that the name is not available anymore. There are literally hundreds of thousands of domain name owners out there. So, if the name is already taken, there’s not much that you can do about it. In most cases, people choose to buy another domain name, although they can contact the domain name owner and try to persuade them to sell the domain name.
In addition to the domain name, you will have to pick an extension too. These extensions which are also known as top-level domains represent the letters that come after the last dot in every domain name. For example, .com is the most used top-level domain today. If it’s possible, you should pick .com. In case .com is not available, then you can use two other well-known extensions – .org or .net. Of course, you can also opt for .info, but most businesses avoid it. Some users pick dashes/hyphens for their domain names, but many experts say that they can hurt your search engine position.
In case you are planning on creating a website which will be focused on a specific service or product, then it’s better to use a keyword or two in your website name. For example, if you are selling clothes, you can come up with a name like fabulousclothes.com.
We hope that this article will help you find the best domain name for your website.