Agile Marketing Resource

I just used Google Trends to check on the rising popularity of Agile Marketing as a search term and the results are quite interesting as you can see below. Obviously currency is on the rise, with the term coming out of nowhere back in 2007.

Note in the graphic below that the geographical area where the term has been most used is highly isolated in North America. Itll be very interesting to see how this pans out over time.

Compare the information in the graphics above to the ones below representing the search term G uerilla Marketing, which has both a longer history and a more geographically widespread pattern of usage. Not at all surprising.

Next I thought it would be instructive to take a look at the term Agile Development, which looks as follows. Much more robust and geographically dispersed interest is indicated.

Still feeling as though a bit more context would be valuable, I then compared usage of the terms Agile Development , Agile Project Management and Agile Marketing :

As you can plainly see, Agile Development searches far outnumber those for Agile Project Management and Agile Marketing . I think the difference in volume between Agile Development and Agile Project Management can be easily accounted for by the fact that there are far more software developers than there are project managers. As for the much smaller volume of searches for Agile Marketing lets take a look at one more chart with the term Guerilla Marketing layered in for even more context:

Guerilla Marketing comes in with volume well above that of Agile Project Management until as recently as this past year, but clearly Agile Marketing is the least used of the four terms Ive investigated. Surprising? Maybe not so much. Agile Marketing is still arelativelynew concept with a small, but growing cadre of professional practitioners and vocal proponents. The term and the models and methods it signifies are all still in their infancy, but are clearlyascendant. You can bet your bottom dollar that Ill continue to periodically monitor the trend here on Agile Marketing Resource .

Comments, criticisms (and surely compliments) are always welcome, so please do share your thoughts especially if you think the data suggest a different conclusion than the one Ive arrived at.