Content curation tools aid in developing user stories for agile marketing
Mar
24
on
March 24, 2013
at
4:58 pm
At the center of agile marketing methodology is the user story. User stories and maps or other depictions of the buyers journeyare used to fuel, focus and inform agilemarketing projects (sprints), keeping them squarely directed toward customers and their requirements. [] Read the rest of this entry
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