Archive for adaptive marketing

4 results.

Hacking agile marketing methodology: The role of improvisation and invention

Mar 28
on March 28, 2013 at 1:52 am
Posted In: adaptive marketing , agile management , agile marketing , agile project management , agilemarketing , hacks

I just read aninspring post from Andy Pearsonwho has a company (White Fuse) that does web design for charities. Andy talks about how he uses agile methodology and mentionshacking the pure methodology of agile software development to make it fit [] Read the rest of this entry

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Content curation tools aid in developing user stories for agile marketing

Mar 24
on March 24, 2013 at 4:58 pm
Posted In: adaptive marketing , agile marketing , agilemarketing , content curation , user stories

At the center of agile marketing methodology is the user story. User stories and maps or other depictions of the buyers journeyare used to fuel, focus and inform agilemarketing projects (sprints), keeping them squarely directed toward customers and their requirements. [] Read the rest of this entry

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Agile marketing is a methodology for enabling marketing adaptation

Mar 20
on March 20, 2013 at 11:45 am
Posted In: adaptive marketing , agile management , agile marketing , agilemarketing , trend

I hate to be pedantic, but it seems to me that process and method are two related, butfundamentallydifferent things. Process is a series of actions or steps taken to achieve an end. Method is aparticular procedure for accomplishing or approaching [] Read the rest of this entry

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Agile marketing for the product manager

Mar 18
on March 18, 2013 at 12:04 am
Posted In: adaptive marketing , agile management , agile project management , agilemarketing , product management , product manager

Most of the agile marketing discussions Ive seen on blogs and elsewhere on the web focus on the use of agile methods for producing advertising, content marketing, social media programs and other types of marketing communications. Thats all well and [] Read the rest of this entry

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