Posts Tagged SCRUM

2 results.

Hacking agile marketing methodology: The role of improvisation and invention

Mar 28
on March 28, 2013 at 1:52 am
Posted In: adaptive marketing , agile management , agile marketing , agile project management , agilemarketing , hacks

I just read aninspring post from Andy Pearsonwho has a company (White Fuse) that does web design for charities. Andy talks about how he uses agile methodology and mentionshacking the pure methodology of agile software development to make it fit [] Read the rest of this entry

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Content curation tools aid in developing user stories for agile marketing

Mar 24
on March 24, 2013 at 4:58 pm
Posted In: adaptive marketing , agile marketing , agilemarketing , content curation , user stories

At the center of agile marketing methodology is the user story. User stories and maps or other depictions of the buyers journeyare used to fuel, focus and inform agilemarketing projects (sprints), keeping them squarely directed toward customers and their requirements. [] Read the rest of this entry

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